DA 219 CODE
A 100 % STREET DNA BROTHERHOOD PROJECT
" No compromise. Forged by adversity, shaped by diversity, we know where we're going and how to get there."
We are a new watch brand entering the market, deeply inspired by our roots—a socio-cultural utopia called Le Lignon, located within one of the longest buildings in the world, surrounded by the serene beauty of the Rhône River and lush forests. This setting reflects the perfection of exploration, discovery, and the daily embrace of new experiences. Our identity is firmly « street made, » and so are our watch models.
Our designs tell a story of happiness, emphasizing the simple art of living in the moment and facing challenges with resilience rather than focusing on material wealth. Straddling urban and natural perspectives, we have honed our expertise within this fascinating contrast, constantly adapting to situations and seizing opportunities.
Our engineering philosophy is guided by four principles: Resilience, Ambition, Steadfastness, and Determination—embodied in the shield of the Knights of the Streets.
We have envisioned, developed, and industrialized high-quality watches at truly accessible prices by selling directly in B2B, with no intermediaries involved. Each design resonates with themes of mindfulness and timeless cultural values, offering more than just functionality—our watches embody a deeper narrative.
This project is entirely independent, with no private investors or financial groups involved. Every element of our brand, from concept to production, has been authentically created, developed, and manufactured with complete economic self-sufficiency.
We hope you will see your emotions and life choices reflected in these timepieces, crafted with utmost passion to share what we hold most dear in life: family, resourcefulness, outdoor adventures, and selflessness.
Streetly yours,
Alexandre Bugnon & Jean-Marc Bosque
STREET CORE 219 Founders
LE LIGNON — A SUCCESSFUL SOCIO-ARCHITECTURAL UTOPIA
Built in 1962 under the direction of architect Georges Ador and his associates (Jacques Boliger, Dominique Julliard, and Louis Payot), Le Lignon is Europe’s longest continuous building, and for a time, it was the longest in the world. Spanning 1,065 meters (Guinness World Record), bordered by a forest and surrounded by the Rhône River, it is now an UNESCO-classified monument, attracting architects from around the world.
Located in Geneva, the « City of Peace » and the global capital of watchmaking, Le Lignon is a symbol of urban ingenuity. More than just housing, Le Lignon integrates green spaces, schools, churches, cultural centers, sports institutions, and a commercial hub, making it a « City within the City. »
It was also the birthplace of Vernier sur Rock, a legendary music festival (1983-2023) that hosted iconic bands such as Slayer, Sepultura, Faith No More, Motörhead, Radiohead, System of a Down, Placebo, and Björk, alongside countless local talents.
Within this multicultural ecosystem (192 nationalities), Alexandre and Jean-Marc dubbed Le Lignon a « Cosmic District », giving birth to STREET CORE 219.
OUR TIME QUEST
STREET MADE © : Our Label of Origin
More than just a watch brand, STREET CORE 219 is a state of mind, celebrating intercultural harmony, working-class determination, pop culture, sports passion, and humility.
Our watches are not mere status symbols; they embody the energy of the streets, urban heritage, and the power of authenticity. We emphasize self-awareness and personal fulfillment through courage, rather than the illusion of financial success—it’s about being, not appearing.
We chose to create our own « STREET-MADE© » label, even though our products could qualify as « Swiss Made », to define an independent and heterogeneous approach—never before associated with watchmaking.
It’s a pure DIY philosophy, deeply influenced by New York punk pioneers The Misfits (a major inspiration for Jean-Marc Bosque), while also embracing traditional Swiss watchmaking values—which, for Alexandre Bugnon, were born out of necessity and a pursuit of independence.
Colors and Mindset Rooted in Our Identity
The design of STREET CORE 219 visually expresses Turf culture, concrete, brotherhood, sports, street art, music, and intercultural roots.
Our watches draw inspiration from Le Lignon’s urban architectural and surroundings contrasts:
- The firmness of the monochrome tones of concrete and raw structures
- The vibrant flashes of balcony awnings and all around nature.
This is why our 47mm case was ergonomically designed to mirror movement through architectural spaces (stairs, alleys, walls, columns), while also capturing the polychromatic transitions offered by nature around Le Lignon.
Our influences extend from contemporary myths to our own « Cosmic Turf »—a unique universe where bold choices challenge fleeting trends. We also draw inspiration from American and Japanese comics, fueling our artistic vision and design philosophy.
A Logo That Embodies Knights of Le Lignon’s Code of Honor
The STREET CORE 219 logo is a geometric abstraction of Le Lignon, perfectly symmetrical on both the X and Y axes. It embodies our four core values, based on self grow stuff and forged by « The Street Knight’s 219 Code » :
- Resilience
- Ambition
- Perseverance
- Determination
This symbol reflects our commitment to industrial innovation and social harmony, while paying homage to Europe’s longest residential structure.
From Turf to Final Product: an Independent Production
We are not just passionate about STREET CORE 219—we are consumed by it. Behind the brand, Alexandre Bugnon, an engineer specializing in high-complication watch movements, and Jean-Marc Bosque, an expert in international trade, share an unwavering commitment to quality and perfection.
Our ambition: to design and develop a watch case that meets traditional Swiss standards – while incorporating unique distinctions that set us apart from other brands
Key technical aspects:
- 47mm ergonomic case – Engineered for optimal wrist comfort
- 100% Swiss development, finishing, and quality control – Ensuring precision and excellence
Exclusive Collaborations
MARIO ALBERTO KEMPES
We have the honor to count Mario Alberto Kempes, « EL MATADOR« , as one of our prestigious ambassadors. Top scorer, best player and champion of 1978 FIFA’s World Cup, netting six goals and so leading Argentina to its first-ever title. Kempes had a longer career, being one of the most feared forwards of his era because his blend of power, skill and finishing. Kempes represents a symbol of footballing excellence, with his 1978 World Cup performance considered one of the greatest in the tournament’s history. Inside and out of the pitch, he always behave bravely and nicely, showing commitment and determination. We developed a watch reassembling all his skills such as speed, strength, intelligence, ability, elegance and kindness and we are honored to count on him as our first ambassador.
DANIEL DIAZ GANDARA
Following in the footsteps of professional football, we rely on our special agent, DANI DIAZ, aka DD7!
European Under-19 champion with Spain in 2024 (RFEF) and a Copa del Rey winner with Real Sociedad in 2026, DD7 already has silverware to his name. Playing for Real Sociedad B and earning opportunities with the first team, he continues to build his story having just won Copa del Rey
As the ambassador for our Deep Purple model, Dani brings his own colour to the future of Spanish football. A bold talent, an individual style, and a story we’re excited to be part of.
Street Marketing & Financial Independence
We chose total independence, rejecting traditional luxury watch marketing conventions.
- No private investors, no financial backers – We control the entire process, from design to distribution
- Direct-to-consumer sales – Eliminating middlemen to offer fair pricing
- Digital-first strategy – Using social media for visibility and accessibility.
We create freely, without financial constraints, staying true to authenticity and passion.