POP

POP
Pop Transcends: From Post-Punk to Iconic Timepieces. Elevate Street Culture with Pop – Where Icons Meet Time

Even the post-punk band Nirvana attempted a more pop-oriented approach in order to secure a major music label deal. This example highlights that pop culture encompasses both mainstream and underground concepts, eventually integrating into the broader cultural landscape.

It encompasses items, habits, and even seemingly superficial or artificial objects that, over time, transform into masterful icons ingrained in collective memory. Pop is the collection for those who sacralize icons and wish to celebrate the achievements of street culture in a single watch and the PIXEL model, particularly, express the transition between the roots of gaming (retro gaming) and the virtuality becoming everyday’s life, like the AI technology proposing the following dilemma: is AI a threat or a blessing for mankind’s future ?

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PIXEL

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This three-hand watch is elegantly crafted, featuring a finely detailed multicolored dial that expresses a chaotic yet orderly mosaic of interlacing pixels, reminiscent of an 80s arcade game. For a three-dimensional effect, the slanted flange and 13 applied, polished indices enhance the overall design, ensuring excellent readability thanks to the white Super Luminova.

The multi-layered case is machined from grade 5 titanium alloy and treated with a black DLC coating and green anodization, offering impressive mechanical properties. The screwed back and bezel feature satin, sandblasted, and polished finishes that give them a sporty and robust style. The screw-down crown, ensuring water resistance up to 3 atmospheres, has a knurled side for a perfect grip, finely engraved with the polished logo on a sandblasted background.

The polished hour and minute hands, along with the large central seconds hand, complete this watch, evoking the DNA of computing and cyber-invasion. It reflects the symbiotic relationship between man and machine, raising the question of whether man controls the devices or if machines will eventually take over and use men as servants.