About StreetCore 219
Welcome to the Cosmic Turf Experience Where Time is Qualitative
We are a new watch brand entering the market, deeply inspired by our roots—a socio-cultural utopia located within one of the longest buildings in the world, surrounded by the serene beauty of the Rhône River and lush forests. This setting reflects the perfection of exploration, discovery, and the daily embrace of new experiences. Our identity is firmly “street made,” and so are our watch models.
Our designs tell a story of happiness, emphasizing the simple art of living in the moment and facing challenges with resilience rather than focusing on material wealth. Straddling urban and natural perspectives, we have honed our expertise within this fascinating contrast, constantly adapting to situations and seizing opportunities.
Our engineering philosophy is guided by a life motto: Resilience, Ambition, Constancy, and Determination.
We have envisioned, developed, and industrialized high-quality watches at highly accessible prices. Each design resonates with themes of mindfulness and timeless cultural values, offering more than just functionality—our watches embody a deeper narrative.
This project is entirely independent, with no private investors or financial groups involved. Every element of our brand, from concept to production, has been authentically created, developed, and manufactured with complete economic self-sufficiency.
We hope you will see your emotions and life choices reflected in these timepieces, crafted with utmost passion to share what we hold most dear in life: family, resourcefulness, outdoor adventures, and selflessness.
Jean-Marc Bosque & Alexandre Bugnon
The StreetCore219 Founders – Jean-Marc Bosque & Alexandre Bugnon
Le Lignon
The Turf – the Utopian Success of a Cosmic District
Le Lignon – Architectural & Cultural Landmark
Built in 1962 under the direction of architect Georges Ador and his associates (Jacques Boliger, Dominique Julliard, and Louis Payot), Le Lignon is Europe’s longest continuous building, and for a time, it was the longest in the world. Spanning 1,065 meters (Guinness World Record), bordered by a forest and surrounded by the Rhône River, it is now an UNESCO-classified monument, attracting architects from around the world.
Located in Geneva, the “City of Peace” and the global capital of watchmaking, Le Lignon is a symbol of urban ingenuity. More than just housing, it integrates green spaces, schools, churches, cultural centers, sports institutions, and a commercial hub, making it a “City within the City.”
It was also the birthplace of Vernier sur Rock, a legendary music festival (1983-2023) that hosted iconic bands such as Slayer, Sepultura, Faith No More, Motörhead, Radiohead, System of a Down, Placebo, and Björk, alongside countless local talents.
Within this multicultural ecosystem (192 nationalities), Alexandre and Jean-Marc dubbed Le Lignon a “Cosmic District”, giving birth to Street Core 219.
The Brand – Street-made Ethos
Streets Create Legends
Driven by the belief that “life happens outside and in the moment,” Alexandre and Jean-Marc see adversity as an opportunity for growth rather than an obstacle. The streets have their challenges, but they reward courage.
Growing up in the socio-urban context of Le Lignon, they learned that the street fosters intelligence and wisdom:n”The intelligent know how to solve problems; the wise know how to avoid them. »
The courtyards, cultural diversity, humility, and parental sacrifices created a generation of resilient and united individuals who found happiness in simplicity and gratitude in the present moment.
Street-made: Our Label of Origin
More than just a watch brand, STREET CORE 219 is a state of mind, celebrating intercultural harmony, working-class determination, pop culture, sports passion, and humility.
Our watches are not mere status symbols; they embody the energy of the streets, urban heritage, and the power of authenticity. We emphasize self-awareness and personal fulfillment through courage, rather than the illusion of financial success—it’s about being, not appearing.
Inspired by street culture, our creations reflect four fundamental values:
- Resilience
- Ambition
- Perseverance
- Determination
We chose to create our own “STREET-MADE” label, even though our products could qualify as “Swiss Made”, to define an independent and heterogeneous approach—never before associated with watchmaking.
It’s a pure DIY philosophy, deeply influenced by New York punk pioneers The Misfits (a major inspiration for Jean-Marc Bosque), while also embracing traditional Swiss watchmaking values—which, for Alexandre Bugnon, were born out of necessity and a pursuit of independence.
Design Rooted in Our Identity
The design of STREET CORE 219 visually expresses Turf culture, concrete, brotherhood, sports, street art, music, and intercultural roots.
Our watches draw inspiration from Le Lignon’s urban architectural and surroundings contrasts:
- The firmness of the monochrome tones of concrete and raw structures
- The vibrant flashes of balcony awnings and all around nature.
This is why our 47mm case was ergonomically designed to mirror movement through architectural spaces (stairs, alleys, walls, columns), while also capturing the polychromatic transitions offered by nature around Le Lignon.
Our influences extend from contemporary myths to our own “Cosmic Turf”—a unique universe where bold choices challenge fleeting trends. We also draw inspiration from American and Japanese comics, fueling our artistic vision and design philosophy.
A Logo That Embodies Our Code of Honor
The STREET CORE 219 logo is a geometric abstraction of Le Lignon, perfectly symmetrical on both the X and Y axes. It embodies our four core values, defining the “Knights of Le Lignon”:
- Resilience
- Ambition
- Perseverance
- Determination
This symbol reflects our commitment to industrial innovation and social harmony, while paying homage to Europe’s longest residential structure.
From Turf to Final Product: an Independent Production
We are not just passionate about STREET CORE 219—we are consumed by it.
Behind the brand, Alexandre Bugnon, an engineer specializing in high-complication watch movements, and Jean-Marc Bosque, an expert in international trade, share an unwavering commitment to quality and perfection.
Our ambition:
-To design and develop a watch case that meets traditional Swiss standards
– While incorporating unique distinctions that set us apart from other brands
Key technical aspects:
- 47mm ergonomic case – Engineered for optimal wrist comfort
- 100% Swiss development, finishing, and quality control – Ensuring precision and excellence
Exclusvie Collaborations
We have the honor to count Mario Alberto Kempes, “El Matador », as one of our prestigious ambassadors of STREET CORE 219. Top scorer of 1978 FIFA’s World Cup, netting six goals and leading Argentina to its first-ever title. Kempes had a longer career, being one of the most feared forwards of his era because his blend of power, skill and finishing. Kempes represents a symbol of footballing excellence, with his 1978 World Cup performance considered one of the greatest in the tournament’s history. Inside and out of the pitch, he always behave bravely and nicely, showing commitment and determination. We developed a watch reassembling all his skills such as speed, strength, intelligence, ability, elegance and kindness and we are honored to count on him as our first ambassador.
In the close future, there will be other athletes and football clubs collaborating with us.
Street Marketing & Financial Independence
We chose total independence, rejecting traditional luxury watch marketing conventions.
- No private investors, no financial backers – We control the entire process, from design to distribution
- Direct-to-consumer sales – Eliminating middlemen to offer fair pricing
- Digital-first strategy – Using social media for visibility and accessibility
We create freely, without financial constraints, staying true to authenticity and passion.
The Squad
Alexandre Bugnon – Founder and Watch Developper
Living life to the fullest means spending as much time outdoors as possible
Alexandre Bugnon is a passionated watch designer and inventor who grew up in the working-class neighborhood of Le Lignon, where his daily life was shaped by urban culture and sports.
He began his career in the machinery industry at Sécheron in 1999 as a machine draftsman.
He quickly developed a passion for finer mechanics, precision, and high-tech engineering. This led him to focus on micromechanics and watchmaking. After gaining extensive experience with innovative external developers (BNB Concept and La Fabrique du Temps), Alexandre Bugnon held various positions in research and development departments for prestigious brands (Franck Muller, Louis Vuitton, Montres DeWitt).
These experiences allowed him to design timepieces with complications for renowned manufacturers and to share his passion with professionals who contribute to the fame of this art. Throughout these years, he has worked on the development and production of new movements, as well as the expertise and improvement of existing movements.
Today, within STREET CORE 219, Alexandre Bugnon continues to pursue his passion by developing models that reflect the quality derived from the richness of experience and the inventiveness inspired by his high ambitions in watchmaking.
Jean Marc Bosque – Founder and Rock and Rolla
Having kids turns you into a billionaire in happiness.
Jean-Marc Bosque is a passionate multi-entrepreneur, a fierce musician, and a dedicated athlete, convinced that life’s adversities are challenges that fuel spiritual growth. He also believes that rejecting imagination and dreams under the pretense of being “down to earth” will inevitably turn life into a constant nightmare, where one drifts like a lost boat in an infinite ocean of monotony.
Born in Le Lignon and of Barcelona (Spain) origins, he explored various sports before focusing on football. However, his love for music led him to be a guitarist singer in punk and stoner-rock bands. Despite this artistic shift, he pursued academic excellence, earning a Master’s degree in General History and Spanish Philology.
An avid traveler, Jean-Marc alternated between teaching in public schools for six months and exploring North and South America for several years, deeply interested in Native American and Pre-Columbian cultures.
In 2003, he entered the gemstone trade on 47th Street in New York City , conducting sales across the East Coast, West Coast, and South Asian markets, including Hong Kong.
In 2010, he launched a Swiss-made apocalyptic watch brand, “219,” inspired by Mayan and Aztec influences, for which he obtained an exclusive patent (DM/075067).
By 2012, he expanded his business endeavors by becoming a FIFA football agent. From then on, he shifted his priorities, dedicating himself to starting a family and putting business on the back burner for several years.
Today, through STREET CORE 219, Jean-Marc channels his inspiration and imagination into creating watch models alongside Alexandre Bugnon with designs reflecting past experiences, contemplations of the future and a fundamental philosophy: “LIFE IS NOW.” Because, after all, true happiness lies in the ability to embrace the present moment.
Ian Gatikker – CEO LATAM
Originally Swiss and born in Geneva, Ian Gatikker also has Argentine roots through his grandparents. Coming from a family of elite athletes, he follows in the footsteps of his father, Alejandro Gatiker, a former professional tennis player (ranked in the ATP from 1982 to 1985 and double captain of the Argentine Davis Cup team). Following in his father’s footsteps, Ian also excelled in tennis, reaching 10th place in the Argentine national ranking between 2007 and 2008.
After a promising sports career, Ian turned to studies and earned a degree in Business Management from the UADE University in Buenos Aires. With ten years of experience in business and high finance, he is now focused on the development of the South American market for SC219.