Resilience, Ambition, Constancy and Determination
Resilience, Ambition, Constancy and Determination
We are the STREET MADE © watch brand
for authentic people who value ethics over esthetics.
Deeply influenced by Swiss watchmaking culture, we have put significant effort into the ergonomics of our watch case to ensure it is lightweight and comfortable on the wrist. Although capable of developing highly complex movements, we chose to design, produce, and market timepieces that are financially accessible, while incorporating the fundamental aesthetic and finishing qualities traditionally reserved for high-end models — often out of reach for most. The precision of our proportions and the choice of angles are the result of two and a half years of study.
Explore our Collections
Legends
« STREETS CREATE LEGENDS »
What makes someone a legend? Their achievements, their originality — or the rare moments when both collide?
The LEGENDS collection explores these questions by spotlighting true icons who embody STREET CORE 219. They stand as ambassadors of street-made entertainment, because they were shaped, tested, and ultimately forged in the streets.
There are currently 2 models in the Legends Collection.
Passion
« LIVE LIFE WITH A SINCERE HEART »
PASSION is a collection that captures the emotions sparked by connections—whether between people or with phenomena. Do these interactions enrich or weaken us? Explore the answers through a qualitative, rather than mathematical, perspective on time.
There are currently 4 models in the Passions Collection.
Pop
« IMAGINATION IS THE FIRST STEP TO SUCCESS »
The POP collection connects mainstream and underground, shaping collective memory through iconic objects and habits. Reflecting Nirvana’s pop shift for success, it celebrates street culture, retro gaming roots, modern virtuality, and the debate on AI as a threat or blessing.
There are currently 4 models in the Pop Collection.
Playground
« LIFE IS OUT THERE »
The PLAYGROUND collection revives childhood games and teenage adventures, celebrating life’s magic through playful experiences on the turf. It’s about chilling, connecting, and turning challenges into opportunities to grow into who you want to be. Life is now—get outside!
There are currently 2 models in the Playground Collection.
Colors
« EXPLORE YOUR INNER UNIVERSE »
Colors are pure dopamine and emotional boosters. How do they shape your daily life and mindset? Pick your favorites and dive into their sub-galaxies, blending streetwear and street dialectics.
There are currently 2 models in the Colors Collection.
Le Lignon
« NEVER FORGET WHERE YOU COME FROM »
The « Cosmic Turf, » inspired by district 219, embodies the positive, real aspects of LE LIGNON’s everyday life that shaped us. By reflecting on our roots and journey, we turn uncertainty into an opportunity—a challenge and horizon to explore as we move forward.
There are currently 2 models in the Le Lignon Collection.
