Resilience, Ambition, Constancy and Determination
Resilience, Ambition, Constancy and Determination
We are the STREET MADE © watch brand
for authentic people who value ethics over esthetics.
A Timepiece Inspired by Excellence and Endurance
The MK10 watch embodies the spirit of Mario Alberto Kempes, a football icon known for his resilience, determination, and victorious mindset. Just as Kempes led Argentina to World Cup glory in 1978, this watch stands as a tribute to those who pursue greatness with relentless ambition.
Explore our Collections
LEGENDS
« STREETS CREATE LEGENDS »
What makes someone a legend? Their achievements, their originality — or the rare moments when both collide?
The LEGENDS collection explores these questions by spotlighting true icons who embody STREET CORE 219. They stand as ambassadors of street-made entertainment, because they were shaped, tested, and ultimately forged in the streets.
PASSION
« LIVE LIFE WITH A SINCERE HEART »
PASSION is a collection that captures the emotions sparked by connections—whether between people or with phenomena. Do these interactions enrich or weaken us? Explore the answers through a qualitative, rather than mathematical, perspective on time.
POP
« IMAGINATION IS THE FIRST STEP TO SUCCESS »
The POP collection connects mainstream and underground, shaping collective memory through iconic objects and habits. Reflecting post punk music’s pop shift for success, it celebrates street culture, retro gaming roots, modern virtuality, and the debate on AI as a threat or blessing.
PLAYGROUND
« LIFE IS OUT THERE »
The PLAYGROUND collection revives childhood games and teenage adventures, celebrating life’s magic through playful experiences on the turf. It’s about chilling, connecting, and turning challenges into opportunities to grow into who you want to be. Life is now—get outside!
COLORS
« EXPLORE YOUR INNER UNIVERSE »
Colors are pure dopamine and emotional boosters. How do they shape your daily life and mindset? Pick your favorites and dive into their sub-galaxies, blending streetwear and street dialectics.
LE LIGNON
« NEVER FORGET WHERE YOU COME FROM »
The « Cosmic Turf, » inspired by district 219, embodies the positive, real aspects of LE LIGNON’s everyday life that shaped us. By reflecting on our roots and journey, we turn uncertainty into an opportunity—a challenge and horizon to explore as we move forward.
